Business, Music, Love, Art, life

Bass Lures

4 Apps that I Can’t Live Without

4 Apps that I Can’t Live Without

I’m sure most of you have heard about Apple’s new iPhone and all the different functionality it has to offer, so I’ll spare you the details. What I will share with you are the top 4 Apps that I can’t live without and I enjoy using on a daily basis.

1. ZenBe Lists – This is a to-do-list application that lets you itemize your daily tasks. The app features a minimalist green user interface, extremely functional features, and a free price tag. I find ZenBe Lists to be above and beyond other to-do-list applications, which is why I chose it as part of my everyday apps.


2. NetNewsWire – Sorting through my feed list is much more efficient on the iPhone as opposed to on the web. That’s where NetNewsWire is so helpful; this application is an RSS reader just like its parent Newsgator only for the iPhone. So if you’re one to enjoy news feeds then make sure you review NetNewsWire.

3. Twinkle – This is a great Twitter application. If you’re asking yourself what a twitter is, don’t feel too bad. Twitter is a website that allows you to blast out short updates about your daily life (“I’m at home on Appcraver looking at this new game, and then I’m going to the market”) to your friends and people that want to track you. So what’s so special about Twinkle? Well, the main differentiator is that it knows your location. It taps into the iPhone GPS and adds your current location to all of your tweets! You can also keep track of nearby twinkles.


4. Facebook – It seems nowadays everyone is obsessed with checking their Facebook; well at least I am. This application makes it easier; it gives you one-touch access to all of your friends, your profile, and inbox. You can even ping anybody who is online and start chatting instantly. The best part is you have immediate access to your Facebook inbox and you don’t have to log in every time. Oh, and did I mention it’s free.

Those are my most used apps. Note I haven’t included any of my business apps in here – I’ll save those for a future post – including a new affordable ERP I’ve been loving from Osas … stay tuned! I’d love to hear what apps are indispensable to you, so let me know if there are any you think I’m really missing out on!



Today I want to talk about subscription businesses. Subscription-based pricing is all the rage right now, and for good reason. When it comes to pricing your product or service, a subscription-based pricing model stands head and shoulders above the rest. Here’s why.

1. Recurring revenue

Having a customer pay you each month without going through the checkout process again is a huge benefit. Consumers are conditioned to assess the risk and possible regret of their purchase each time they go through the checkout process, so you would inevitably lose a good chunk of those customers every month. The subscription model mitigates this problem.

2. Continuity

Having a customer pay you consistently every month allows you to increase your monthly income over time and maintain some level of continuity even when you’re not making new sales. Simply put, with a subscription model, new customers = growth, whereas with transaction pricing, often, new customers = mere survival.

3. Lifetime value

Generally, having a subscription based business model means your customer lifetime value will be higher. This is one of the main reasons software companies originally switched to the subscription pricing – they realized they could make more money charging customers $30/month for several years rather than a one-off fee of $150. The same logic applies to any of the business models I’ll cover below.


With that in mind, it’s clear that we should all be aiming to start subscription based businesses. But I don’t want to think that these business models are just for the big guys – here are some ideas about how you can start a business like this today.


There’s been a huge boom in subscription boxes recently – i.e. monthly boxes that contain goods based on a certain theme. In some cases there are practical considerations for the subscription – like nappies for children, or razor blades for men who shave (check out dollar shave club), but often the novelty of having a surprise box of treats shipped to is enough of a reason as any (they also make great gifts, literally the gift that keeps on giving). If I were to start a subscription box company, I’d think about a target audience first. Once you’ve got your target audience, think about a theme or the kinds of products that those guys would love to receive on a monthly basis. Put up a landing page or a sales letter explaining the concept, then drive traffic to the page. Use the first months sales to fund and send out the box, and pump and profits back into marketing to get new customers. Rinse and Repeat!


Software-as-a-service is another giant industry and some of the biggest companies in the world are SAAS companies – think Salesforce, Responsys or even Microsoft Office, all of which operate on a subscription model. But I don’t want you guys to think that SAAS is only for the big guys. There are thousands of small niches out there where entrepreneurial enablers are creating small apps to solve real problems in a variety of niches. Talk to the people in your industry, and find out what’s REALLY bugging them, causing them frustration or lost revenue in their day to day work, then ask them to pre-pay for you to develop it, at a steep discount. A great example of this I recently saw recently was, an app that automates vendor account reconciliations for businesses. The founders were accounting consultants who saw this problem crop up time and time again – so simply created an app that solves this pain point. You can do the same.



There’s an array of regular services that can be sold on a subscription model. Basically, any service that fits into the category of productized consulting and sold as an off the shelf product – think accountants, financial advisors, marketing specialists, or graphic designers. Instead of selling one-off projects, switch your focus to selling your services as an off the shelf product for a monthly fee. Correlation is a great example of this – they offer ‘creative direction’ (design and brand consulting) as a monthly service, and it looks like they’re killing it.


Other than productized consulting, the other way I’ve seen specialists sell their services is in an information product or a community program. This usually comes in the form of a course, mastermind group, or forum (or all three). Whatever you’re a specialist in, there are people out their who want that knowledge. You can build an online course that shares your secrets with the world (bonus points if you leak out content weekly to maintain the subscriptions), and you can add more value by creating a mastermind group on top of the course in order for your customers to ask you questions directly or work together to improve at their craft. Some examples of this to get you started are the McMethod (email marketing course with associated forum) and the Stack That Money Forums.

My head is buzzing with ideas after researching and writing this article and I hope yours is too! If you have any personal case studies that you want to share with readers then drop me a line on the contact me page!

The Best Film Soundtracks

The Best Film Soundtracks

Soundtracks can make or break a film by mirroring and strengthening the action on the screen, bringing another dimension of emotionality the storyline and helping the audience become immersed in the scenes as they play out.

It’s no wonder soundtracks are a hugely important piece of making a film and skilled composers like John Williams, although not as famous as their director equivalents like Steve Spielberg and George Lucas, have become huge names and have earned a great deal of success for the their contribution for franchises like Star Wars and Indiana Jones.

Many of the best scenes in films are musical ones, (think of Eric Clapton’s Layla belting over the revealing final scene of Goodfellas or the Phantom Menace’s final fight scene accompanied by an operatic John Williams score. The best film soundtracks also stay with you long after the film has finished.

Here are some of my favourites.

Taxi Driver (1976) – Bernard Herrmann

“ May 10th. Thank God for the rain which has helped wash away the garbage and trash off the sidewalks. I’m workin’ long hours now, six in the afternoon to six in the morning. Sometimes even eight in the morning, six days a week. “

Scorsese’s fourth film is a nightmarish cult classic that depicts the life of a twisted and lonely ant-hero and his spiral into madness in a gritty and run down New York in the 70’s.

The film noir depicts a obsessed and frustrated Robert De Niro’s story playing out in a New York which is dirty, dark and deprived. Legendary composer Bernard Herrmann does a perfect job on the score, which managed to perfectly reflect the toiling psychopathy of the central character and the darkness of his environment, whilst the main theme that runs through the film juxtaposes the dark on screen action with a sultry yet haunting saxophone theme.

Amelie (2001) – Yann Tiersen

Apparently director Jean-Pierre Jeunet first heard Yann Tiersen’s through one of his production assistant’s who played it in his car as they were driving to a set. Jeunet immediately bought Tiersen’s back catalogue and commissioned several works for the film.

And it’s easy to see why when you see the film. Like the film, Tiersen’s music is inescapably French, whilst being innocent and idealistic. The film is about a young girl who leaves her sheltered upbringing to find her place in the world through giving love and improving the live of those around her. Tiersen’s piano and accordion compositions perfectly compliment the youthful innocence of a young woman finding delight in the small things in life.

Trainspotting (1996) – Various

Danny Boyle’s adaption of the Irvine Welsh book of the same name was scored by a soundtrack that characterised the reckless young energy of the onscreen characters, switching between bashful arrogance, hedonism and sneering rebellion.

Brit pop, techno, rock and dance music from the 80’s in 90’s are the order of the day to reflect the listening tastes of the characters on screen, and the soundtrack received a fantastic reception, whereupon a second version of the soundtrack had to be released to feature the full complement of songs that didn’t make the final cut.

Iggy Pop’s “Lust for life” blasting out of Ewan McGregor’s Iconic monologue “choose life” epitomises the attitude of this film.

Know About Starting A Subscription Box Company

Know About Starting A Subscription Box Company

In a world where we are buying more things online than in store, subscription boxes are the new craze. You have probably heard or seen them by now as there are so many varieties, whether you want some healthy snacks delivered to your door or even a craft set filled with little art tools for your children, every whim can be catered for with a subscription box.

A subscription box company guarantees you income every month from your loyal customers whilst only being of a low cost to you. It is an e-commerce concept that can deliver (quite literally), and enables a start-up entrepreneur to get their products to their customers in a relatively easy and very trendy sort of way.

But how to get started?

1. Decide your niche
What would you like to be selling? That’s the key question when any entrepreneur begins to build their own business, and that doesn’t change here. In order to truly succeed, you will need to choose something that you genuinely have a passion about, as well as something that you think meets a unique need for people. Of course, when deciding to start a subscription box company, you also need to factor in the size of your items – nobody wants to receive a ridiculously large box every single month. Most subscription box companies have sensible, rectangular shaped boxes, so bear that in mind when deciding what you are going to put in them.

2. Decide who your customers are
Who are you selling to and why? Remember what you have decided to sell and then figure out who will actually want to buy it. Build a picture of who this person is. Are they single, married, living at home, living in a city, working? Imagine their lives and imagine how your subscription box will help them live their lives better.

3. Decide where you will get your products from
Depending on what you have decided to sell, you need to establish where you are going to get your items from. Make sure that whatever you want to put in your box will actually fit in the box. You can do this by making several prototype boxes, so that you can measure how easy it is to fit the products in and how heavy the box feels. You can actually achieve getting free products from suppliers as many subscription boxes don’t pay, but instead the supplier gets publicity for their product. Of course, this depends on the content, so do your research.

4. Decide on pricing
Figure out how much you are going to sell your subscription for per month, and whether or not you can afford to give out free sample boxes as a marketing tool. Also decide on how much you are going to have to pay for shipping and handling of your boxes. Research whether or not it would be more effective for you to personally fill and ship the boxes or if it is worth hiring a third party to do so.

Once you have these basic decisions made, you are well on your way to a successful subscription box business.


see more about subscription  boxes

Best Albums of 2016 So Far

Best Albums of 2016 So Far

Today I want to do a non-business related post. So, let’s talk about music.

There have been some great albums released in 2016, but as we head towards the halfway mark of the year I want to talk about 3 that have really been special to me.

  1. Anderson .Pakk – Malibu

This album is sublime. Paak appeared frequently on Dr Dre’s latest album and has already released 2 albums before this one, but this is the release that’s really light touchpaper for him and catapulted him into the limelight.

The west-coast based Paak combines a gospel upbringing with early influences of Motown, funk, and soul but combines into a tidy Dilla-like hip-hop package full on instrumental shine and complex beats with a depth and richness that’s hard to find in the genre.

There’s a host of guests on the album from Schoolboy Q to Hiatus Kaiyote, with The Game appears on one of the best tracks of the album with ‘Room in here’.

2. Kaytranada – 99.9%

Another album that features a host of guests and also features the above rapper, Anderson .Paak, 99.9% is the debut album from SoundCloud superstar Kaytranada.

Montreal-based producer Kaytranada, whose real name is Louis Kevin Celestin, has released a string of singles to critical acclaim in previous years including ‘At All’ and a tasty remix of Janet Jackson’s ‘If’, but this is his first full-length EP and it doesn’t disappoint.

Including guests as diverse as Syd, Karriem Riggins and Craig David, the diversity of textures on the album is astounding and Kay always succeeds in producing beats that resonate deeply without being derivative. His unique sound jumps around so much it’s hard to put a finger on but the drums are a strong element on the album and the polyrhythmic and jazz sounds that appear on tracks like ‘Glowed up’ hint at Kay’s roots in Haiti.

Overall, a highly anticipated debut LP that doesn’t fail to disappoint.

3. Parquet Courts – Human Performance

Taking it in a different direction, Parquet Court’s third album Human performance is one that I could only describe as being thinking man’s punk. After signing to legendary rough trade records they continue with their brand of punk characterised by a hardcore and rough, yet refined, sound that resonates with the energy of everyday life in their native New York. With background’s in the NY hardcore and punk scene, the album has a raw sound that could simultaneously appeal to the masses on mainstream radio, and it’s an album that sees the band’s sound mature considerably. I personally am hugely looking forward to seeing Parquet courts on the festival scene this summer as I’ve heard great things about their live act, too.

Other notable albums this year:

James Blake – The Colour in Anything

Chance the Rapper – Coloring Book

Radiohead – A Moon Shaped Pool

Web Design Trends for 2016

Web Design Trends for 2016

Web design trends come and go, just like most other types of design trends in fashion, decorating and more, so it’s important to keep up with the times so that your website looks vibrant and interesting.

If you own a business, great web design can help your business get noticed online.

If you want a website for your business, or you already have a website but it’s a bit dull, a great web design firm can design a website for you that is both functional and visually-pleasing.

It will also be one that keeps up with current web design trends to ensure that it doesn’t look old and dated too quickly.

So what are some of the new wave of design trends for 2016? Here are some of them as discussed as follows
1. Almost-Flat Design
Two years ago, flat design was the rage with its use of simple shapes and typography coupled with bold colors; it made websites look as no-frills and unfussy as possible. One of the best examples of flat design was the Windows 8 interface. While flat design is still popular, the trend is more toward an almost-flat design that adds a bit more dimension, depth, clarity and better visual hierarchy, which will ultimately lead to more user-friendliness.
2. Hand-Drawn Illustrations
Nothing will make your website stand out more than hand-drawn illustrations that lend personality and a bit of quirkiness that will set your site apart from others. This kind of addition to your online presence also looks friendlier, makes it appear as if you’ve taken a personal hand in the design of your site and keeps competitors from easily duplicating its contents.

3. Better Typography
Typography is basically the style and appearance of any text on your website. For some web designers who like using a handful of reliable fonts in a few different ways, typography is a no-brainer. But in 2016, paying closer attention to the right text presentation can make all the difference between a hard-to-read, cookie cutter website and one that stands out.
4. Cinemagraphs
If you don’t want to use static photos on your website but you don’t want slow-loading videos either, there is a compromise called cinemagraphs. These are basically static images with one or two moving components, like a photograph of a laundry hanging on a line with just one sheet blowing in the wind. Cinemagraphs are extremely eye-catching and will keep visitors on your site longer than plain, static photos.

5 Interactive Storytelling
People love being drawn in to a good story; that’s why storytelling in web design isn’t a new thing. The difference between storytelling in the past and storytelling in the future is interactivity. Websites must be able to draw customers into their narrative with a series of interactive screens where they can pick and choose which way they fit in the story of your product or message.
Are you interested in adding some new elements to your website? Are you starting from scratch and want help with a new website? Just get online and find yourself a professional web designer that can help your dreams come true.

Liftoff! You’re In.

Liftoff! You’re In.

Welcome to the blog!

Thanks for being here. No, really. It means alot.

Extreme Bass Lures is going to be my little spot on the internet to share what has my attention in the moment.

I’ve been wanting to build a platform for a while to share my thoughts on the things in my life that I love – art (music – hence the bass element of the blog ;] ), business ($$$) and relationships, with everything in between.

I always grew up as someone who loved music, art, and writing, but never thought of it as a job – always a hobby.

Coming up through college I focused on academic rigour and kept my interests in philosophy, beats and the gym on the backburner whilst I focused on making some money – my other big passion.

Now, after building skills in the online world – writing, web design, marketing and so on –  I feel like the time is right to combine my work and my pleasure.

So here it is.

My little corner of the internet 🙂

What you can expect:

  • music reccomendations
  • book recomendations
  • theories on life
  • case studies of projects I’m working on
  • philosophy and politics (oooh)
  • how to make your mark on the world

I’ll add some more resources in the coming days to other areas on the internet that have inspired me, but for now, thanks for being here!